NYTimes.com | Build a Campaign : Targeting

Targeting
Ads
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Create Campaign

Name:	Add an optional description
Description:	Descriptions are optional. Hide.

Destination URL:	The page on your website where people will go to when they click your ad.
Schedule:	Tell us when you want to start your campaign. As soon as possible Set specific dates
Starts:	as soon as possible on
Ends:	when I stop it on End date must be later than the start date.
Targeting: Media Plan Inputs Choose your audience and budget, and we'll generate a media plan you can review and edit.
Channels:
Geographies:	Choose your geographic targeting preferences below:
Pricing:	CPM Ads are offered on a cost per thousand impressions (CPM) basis.
Daily Budget:	A minimum daily budget of $50 is required. This is the amount you wish to be spent each day for the duration of your campaign.
Impressions:	... This is the number of times your ads will be viewed per day.
Buttons:

*Your actual campaign delivery and charges may exceed your specified budget by up to 10%
**Targeting accuracy is not guaranteed and may vary depending upon the level of targeting selected and other factors

Build a Campaign

Create a display campaign in 3 easy steps:

Targeting - Where your ads should be displayed
Ads - Customize or upload an ad
Create Account - Register & submit your campaign

Questions?